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Morris 'Morrie" Rosenfeld
Facts and Events
About Morrie Rosenfeld
Morris "Morrie" Rosenfeld was born 18 December 1913 in New Jersey, a son of Nathan Rosenfeld (b. abt. 1877) and his wife Sarah Zeif (b. abt. 1882), both immigrants from Russia that came to the United States in 1907 [1920 U.S. Census] with their two oldest children and settling in New Jersey for several years.
Morris began his career in the food industry on the east coast at age 12 as a box boy for the A&P Tea (supermarket) Company, where he started packing eggs. He was later promoted to a foreman for butter production.
In 1946, Morris joined Western Dairy Products Company in San Francisco, California as its Plant Manager. A year later, he transferred to Western Dairy's Los Angeles facility, with the task of closing that office, but he helped to increase the annual sales volume substantially over the following four years.
In 1950, Morrie Rosenfeld and his partner, Nat Robinoff, founded Dairy Fresh Products, now known as DPI Specialty Foods, which became one of the largest specialty food distributors in the food industry. Dairy Fresh continued to grow under Morrie's leadership and would distribute its manufacturer's products to many of the nation's leading supermarkets and specialty food retailers.
While at Dairy Fresh, Morrie was very active in the Dairy/Deli/Bakery Council of Southern California (DDBC), or "Deli Council", a local food-industry trade association, was elected to its Board of Directors and served on many key Deli Council committees for several years. While a member, Morrie was also awarded the Deli Council's "Big Cheese" Award in April 1968, was the fifth person to be awarded the "Supplier of the Year" award in 1979 and later inducted into the Deli Council "Hall of Fame" in 1989, then only the ninth person to receive that honor.
Morrie also distinguished himself in serving as a member of the deli industry's national trade association, the International Dairy-Deli-Bakery Association (IDDBA), and in June 1991, he became the eighth member of the International Dairy-Deli-Bakery Association "Hall of Fame". Following his retirement from Dairy Fresh, Morrie served as a consultant for B&W Provisions and for Euro-Pacific Foods, a company operated by his son, Norm.
Morrie Rosenfeld passed away on 30 January 1997. He was survived by his wife Tillie, and sons Ron, Len and Norman and their wives and [then] six grandchildren. His contributions to the food industry are many and he has been remembered fondly by his co-workers, customers and friends in the food industry, which benefitted from his participation and hard work during his career.
Image Gallery
References
- California. Department of Public Health. Bureau of Vital Statistics. Death Index, 1940-1997.
California, Death Index, 1940-1997
Name: Morris Rosenfeld
Social Security #: 140093921
Gender: Male
Birth Date: 18 Dec 1913
Birth Place: New Jersey
Death Date: 30 Jan 1997
Death Place: Los Angeles
Mother's Maiden Name: Zeif
- Social Security Administration. Social Security Death Index: Death Master File, database. (Alexandria, Virginia: National Technical Information Service).
U.S., Social Security Death Index, 1935-2014
Name: Morris Rosenfeld
SSN: 140-09-3921
Last Residence: 90045 Los Angeles, Los Angeles, California, USA
BORN: 18 Dec 1913
Died: 30 Jan 1997
State (Year) SSN issued: New Jersey (Before 1951)
- United States. 1920 U.S. Census Population Schedule. (National Archives Microfilm Publication T625).
1920 United States Federal Census
Name: Morris Rosenfeld
Age: 6
Birth Year: abt 1914
Birthplace: New Jersey
Home in 1920: Newark Ward 3, Essex, New Jersey
Race: White
Gender: Male
Relation to Head of House: Son
Marital Status: Single
Father's Name: Nathan Rosenfeld
Father's Birthplace: Russia
Mother's name: Sarah Rosenfeld
Mother's Birthplace: Russia
Household Members: Name Age
Nathan Rosenfeld 43
Sarah Rosenfeld 38
Tilly Rosenfeld 17
Rebecca Rosenfeld 14
Annie Rosenfeld 9
Ida Rosenfeld 7
Morris Rosenfeld 6
Lena Rosenfeld 4 [4 1/12]
Bessy Rosenfeld 1 [1 1/12]
- United States. 1930 U.S. Census Population Schedule. (National Archives Microfilm Publication T626).
1930 United States Federal Census
Name: Morris Rosenfeld
Gender: Male
Birth Year: abt 1914
Birthplace: New Jersey
Race: White
Home in 1930: Newark, Essex, New Jersey
Marital Status: Single
Relation to Head of House: Son
Father's Name: Nathan Rosenfeld
Father's Birthplace: Russia
Mother's name: Sarah Rosenfeld
Mother's Birthplace: Russia
Household Members: Name Age
Nathan Rosenfeld 52
Sarah Rosenfeld 47
Tillie Rosenfeld 27
Anna Rosenfeld 21
Morris Rosenfeld 16
Lena Rosenfeld 14
Bessie Rosenfeld 11
- United States. 1940 U.S. Census Population Schedule. (National Archives Microfilm Publication T627).
1940 United States Federal Census
Name: Morris Rosenfelt
Age: 25
Estimated birth year: abt 1915
Gender: Male
Race: White
Birthplace: New Jersey
Marital Status: Married
Relation to Head of House: Head
Home in 1940: Newark, Essex, New Jersey
Street: Chancellor Avenue
Farm: No
Inferred Residence in 1935: Newark, Essex, New Jersey
Residence in 1935: Same Place
Sheet Number: 4A
Number of Household in Order of Visitation: 103
Occupation: Foreman
House Owned or Rented: Rented
Value of Home or Monthly Rental if Rented: 40
Attended School or College: No
Highest Grade Completed: High School, 4th year
Hours Worked Week Prior to Census: 44
Class of Worker: Wage or salary worker in private work
Weeks Worked in 1939: 52
Income: 1900
Income Other Sources: No
Household Members: Name Age
Morris Rosenfelt 25
Tillie Rosenfelt 24
Ronald Rosenfelt 1/12
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