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Roberto 'Bob' Garcia, Sales Brokerage Co-Founder
Facts and Events
About Bob Garcia
Roberto "Bob" Garcia was born 28 October 1935 in Stockton, San Joaquin County, California, son of Jose Cruz Garcia (b. abt. 1894) and his wife Pascuala Orasco (b. abt. 1901), both of mexican descent. Bob was listed in the 1940 United States Census in Stockton, California as "Bobby Garcia", age 4, with his family. As a young man, Bob enlisted and served in the United States Marines. After his basic training at the Marine Base in Quantico, Virginia, Bob was stationed in Korea for the remainder of his four-year stint. His service ended in 1956. Bob would always be particularly proud of his service in the Marines throughout his life.
Shortly thereafter in 1956, Bob then began his career in the food industry as a route driver/salesman for Grand Taste Packing, a lunchmeat processor located in Southern California, before joining Alex Foods in 1962 as a Account Representative. He also gained additional sales experience with Carl Buddig & Co. for a few years before deciding to jump over to the broker side of the food industry. In 1972, he co-founded Galaxy Food Brokers with fellow food industry veteran Creighton Wiggins. Galaxy would grow into one of the premier perishables brokerage companies with more than 20 principals with products that were sold at supermarkets throughout the Southern California market, with sales of over $300 million annually. Bob became Galaxy's "good-will ambassador" at food industry functions and also met regularly with retail Buyers to get them to authorize additional products or to purchase spots in their weekly advertisements to sell more product to the consumers in their stores. He became known as a true professional to those Buyers for his attention to detail in product presentations and for his impeccible follow-through. Galaxy was eventually sold to Bradshaw, Inc. in 1990, and became its perishables division. (Bradshaw has since merged into Crossmark Sales & Marketing, Inc.).
Early in Bob's career, in 1962, he became a member in a local food industry trade association, [then called] the Deli Council of Southern California, which later was re-named to the "Dairy/Deli/Bakery Council of Southern California" (or "DDBC"). Bob was recognized for his early contributions to the Council by being awarded the "Big Cheese" in July 1972, when he was still working for Carl Buddig & Company. He also ran and was elected to the Council's Board of Directors in the mid-1970's and served at its President in 1979. Bob Garcia continued his participation and support of the Deli Council for several years, and for that support was again recognized and selected as the Council's "Supplier of the Year" in 1983. According to a quote from the Deli Council's Executive Director Alfred A. "Bud" Moorman (1928-2014), "Bob was one of the key individuals who helped grow the Deli Council into an organization as he helped guide it into the position it is in today because of his foresight and long-range planning".
Bob Garcia retired from the food industry in the 1990's and moved back to his home of Stockton, California, where he passed away on May 2, 2000. Bob was known as a "true professional" in the industry with an impeccible work ethic, as one of the truly nice people in the business, and had the respect of everyone that he came in touch with. He was survived by his wife Diana, and sons Bob Jr. and Patrick, who followed his father into the food business for many years, also working in the food brokerage business and serving on the DDBC Board of Directors for several years before also moving to Stockton, California, where many of the Garcia family still call home.
Image Gallery
References
- ↑ 1.0 1.1 Social Security Administration. Social Security Death Index: Death Master File, database. (Alexandria, Virginia: National Technical Information Service).
U.S., Social Security Death Index, 1935-Current
Name: Roberto Garcia
SSN: 550-44-6358
Last Residence: 95207 Stockton, San Joaquin, California, USA
BORN: 28 Oct 1935
Died: 2 May 2000
State (Year) SSN issued: California (Before 1951)
- Stockton Record.
Obituary:
GARCIA, Roberto; 64; Stockton CA; Stockton Record; 2000-5-5; mar
- ↑ U.S. Department of Veterans Affairs. National Cemetery Administration. U.S. Veterans Gravesites, ca.1775-2019. (Online database: Ancestry.com Operations Inc., 2006).
U.S. Veterans Gravesites, ca.1775-2006
Name: Roberto Garcia
Service Info.: US MARINE CORPS KOREA
Birth Date: 28 Oct 1935
Death Date: 2 May 2000
Cemetery: San Joaquin Catholic Cemetery
Cemetery Address: 719 East Harding Way Stockton, CA 95204
- California, United States. California Birth Index, 1905-1995. (Sacramento, CA, USA: California Department of Health Services, Center for Health Statistics.).
California Birth Index, 1905-1995
Name: Roberto Garcia
Birth Date: 28 Oct 1935
Gender: Male
Mother's Maiden Name: Orasco
Birth County: San Joaquin
- U.S. Public Records Index, Volume 1. (United States).
U.S. Public Records Index, Volume 1
Name: Roberto Garcia
Birth Date: 28 Oct 1935
[13 Aug 1956] [??, possibly birthdate for a son?]
Address: 12854 Queensborough St, Artesia, CA, 90703-7230 (1993)
[12854 Queensborough St, Cerritos, CA, 90703-7230 (1994)]
[12631 Imperial Hwy Ste C127, Santa Fe Springs, CA, 90670-6743]
- The Obituary Daily Times.
Web: Obituary Daily Times Index, 1995-Current
Name: Roberto Garcia
Age at Death: 64
Birth Date: Abt 1936
Death Date: abt 2000
Death Place: Stockton CA
Publication or Record Date: 5 May 2000
Publication or Record Place: United States
- United States. 1940 U.S. Census Population Schedule. (National Archives Microfilm Publication T627).
1940 United States Federal Census
Name: Bobby Garcia
Age: 4
Estimated Birth Year: abt 1936
Gender: Male
Race: White
Birthplace: California
Marital Status: Single
Relation to Head of House: Son
Home in 1940: Stockton, San Joaquin, California
Street: So Locust
House Number: 452
Resident on farm in 1935: No
Sheet Number: 4B
Attended School or College: No
Highest Grade Completed: None
Weeks Worked in 1939: 0
Income: 0
Income Other Sources: No
Household Members: Name Age
C Joe Garcia 46
Pascuala Garcia 36
E Frank Garcia 16
R Gottfried Garcia 16
Manuel Garcia 15
C Joe Garcia 12
Theresa Garcia 9
L Jesus Garcia 6
Bobby Garcia 4
Patricia Garcia 3
Frank Garcia 20
I Dolores Garcia 19
C Frank Garcia 12
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